SEO news August
SEO News Recap – 8-13 August
August 13, 2017
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SEO News Recap – 14-21 August

SEO News-August

Switching to HTTPS: Is it really worth it?

Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around whether that extra ‘s’ is really worth the hassle.

There are clear benefits to obtaining that sought-after green padlock, but there is also a lot of nervousness around actually making the switch.

The apprehension is understandable; as with any big change to a website, mistakes have the potential to be extremely costly – both to the user experience and to search visibility. Any risk of a drop in rankings has SEOs quivering in their boots.

However, this is not reason enough to avoid the change. There has been an almighty push towards creating a more secure web. There is a pressure for website owners to take responsibility for the security of their sites; those who do will be duly rewarded by Google.

Read the full article here.

 

7 things to consider when choosing an ecommerce platform

Ecommerce has been growing steadily in popularity for the last 10 years. Online sales jumped up nearly 15% last year across the board, and they’re predicted to only increase in the future. If you’re starting a business and selling products and/or services, an ecommerce site is crucial in order to capitalize on this explosive online sales growth.

While you could hire a web developer to get your business started, those costs can inhibit your ability to grow rapidly. Opting for an already-developed ecommerce platform saves you time as well as money.

The double-edged sword, however, is that there are tons of options available to you—how do you know you’re choosing the right one? This article outlines some things you’ll need to consider when you’re looking for the best ecommerce platform for your business.

Read the full article here.

 

How to get developers to implement SEO recommendations

The hardest problem in doing SEO isn’t the algorithm updates. It isn’t having access to the enterprise tools. It’s not even whether or not you have the experience to determine where to focus your efforts.

No, the hardest problem in SEO is getting developers to actually execute recommendations.

We all walk into projects hoping to discover an internal champion that can take the developers to lunch and buy them beers in hopes that our suggestions get turned into actions, but sometimes that champion doesn’t show up. In some cases, getting things done may require social engineering. In other cases, it just requires a degree in engineering.

Let’s talk about how you can be better prepared to get developers to act on your recommendations and drive some results.

Read the full article here.

 

Why site speed is as important as ever on the visual web

In 2017 there has been a lot of focus around the impending mobile-first index and serving content through HTTPS. But there have also been two other important unfashionable topics lingering in the shadows: cybersecurity and site speed.

Since 2010, Google have publicly acknowledged that they take into account page load speed and site speed, and with tools like Page Speed Insights (along with a number of other third party solutions) we’ve been able to monitor and analyse our seconds.

However, balancing a quick page load speed and a great user experience hasn’t always been easy. As the internet has become a more and more important part of our daily lives, our online experience has evolved and we (as users) prefer much more visual content.

Read the full article here.

Andreas
Andreas
I’m Andreas, the founder and owner of BullSEO. I’m a former busker, painter, turned IT geek at the (very) late age of 22. After 8 years of IT&Sec adventures, I left it all behind and started my own blog. SEO and Online Marketing techniques came naturally on the way.

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