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SEO News Recap – 10-22 July

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Five important updates to Google semantic search you might have missed

What is semantic search? Broadly speaking, it’s a term that refers to a move towards more accurate search results by using various methods to better understand the intent and context behind a search.

Google is constantly making tweaks and changes to its documentation and features linked to semantic search. Many of these involve things like structured data and Schema.org, rich results, Knowledge Graph and so on, and the vast majority go unannounced and unnoticed – even though they can make a significant difference to the way we interact with search.

But there are some eagle-eyed members of the search community who keep tabs on changes to semantic search, and let the rest of us know what’s up. To aid in those efforts, I’m rounding up five recent important changes to semantic search on Google that you might not have noticed.

100% of the credit for these observations goes to the Semantic Search Marketing Google+ group (and specifically its founder Aaron Bradley), which is my source for all the latest news and updates on semantic search. If you want to keep in the loop, I highly recommend joining.

Read the full article here.

 

PPC 102: Seven tips to improve your paid search campaigns

Once you’ve got the basics of PPC down, how can you improve on those efforts further? Here are seven tips to take your campaign to the next level.

We recently gave eight tips to help beginner search marketers get their first campaigns off the ground, with our article ‘PPC 101: Eight tips to get started‘. This is the sequel to that course, PPC 102, with seven more tips to help you improve on what you’re already doing.

You don’t have to be a PPC expert to create a successful campaign with strong ROI. All you need is the time to understand how PPC works and to improve your efforts in a series of small but effective steps.

Read the full article here.

 

Here’s how RankBrain does (and doesn’t) impact SEO

In the past couple of weeks there has been a reinvigorated fervor surrounding artificial intelligence, with “AIO” (Artificial Intelligence Optimization) rearing its head on agency websites and blogs.

HTTPS and mobile first seem to be cooling as topics, so attention is turning to RankBrain.

The reality of this however is that artificial intelligence optimization is seemingly a paradoxical notion. If we imagine that Google is a child, when the child goes to school and reads a book, we want the child to learn and understand the information in that book. If the book isn’t “optimized” for the child to learn – structured information, images, engaging, positive user experience etc. – then the child won’t learn or understand the content.

Read the full article here.

 

9 SEO tips for better Google Image search results

Before you start exploring voice search, make sure you’ve optimized your site images as fully as possible, suggests columnist Wesley Young. Find out why and how to take advantage of this often-neglected type of search.

While a lot of energy is being spent trying to figure out how to take advantage of the anticipated growth in emerging areas like voice search, there is a much easier search medium that seems to be underutilized: image search.

According to Rand Fishkin’s analysis of Jumpshot and Moz data, image search on Google is the second most highly used search platform behind Google.com and it is searched more than the remaining Top 10 web properties combined.

Read the full article here.

Andreas
Andreas
I’m Andreas, the founder and owner of BullSEO. I’m a former busker, painter, turned IT geek at the (very) late age of 22. After 8 years of IT&Sec adventures, I left it all behind and started my own blog. SEO and Online Marketing techniques came naturally on the way.

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