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SEO News Recap – 1-7 August

SEO news

How to tell whether a site is adaptive or responsive

As most SEOs are aware by now, there are three main techniques for serving mobile website content: responsive design, adaptive design (also called dynamic serving), and separate mobile URLs.

While it’s easy to identify separate mobile URLs just by looking at your browser’s address bar, telling responsive and adaptive sites apart can take a little more digging around.

In my mobile workshops with Shari Thurow at SMX West and SMX Advanced earlier this year, many of the participants were confused as to how to tell responsive and adaptive mobile configurations apart. So, I went through the exercise that I’m going to describe today. Hopefully, it will help some of you make the distinction.

If you’re not sure if the site you’re looking at is responsive or adaptive, ask yourself these questions:

Read the full article here.

 

3 reasons SEO belongs at the beginning of a project, not the end

Too many marketers still bring SEO in at the end of a content marketing project. They finish a blog post or finalize a new marketing campaign, and at the end of the line, SEO comes in to find related keywords and plug them into content.

Unfortunately, this approach is outdated and completely ineffective.

Robust, modern SEO research can decipher who your real audience is online, where visitors are in the buyer’s journey, what information they’re looking for, and what content format they prefer. These insights lead to more effective content strategies.

But if SEO is only given a voice at the end of the line, it’s too late to utilize the insights it provides. To fully enjoy the benefits — and optimize every piece of content — SEO must be a foundational part of every project from the beginning.

Read the full article here.

 

How to tell if your website is due for a redesign

Designing a functional website doesn’t happen overnight. It takes time and energy (and sometimes, a lot of money) to get your site in working order.

Like any other technology, the internet changes at a rapid rate. Users are utilizing various devices to view websites. For your users to maneuver through your website, you need to constantly update and adapt.

Plus, Google algorithms are constantly changing – your website’s usability affects your Google search rankings.

In short, you may not know that your website needs an overhaul. It’s tricky to keep up with the constant changes that take place behind the scenes. Thankfully, there are signs that your website needs a facelift.

Here are some of the signs that your website needs redesigning.

Read the full article here.

 

Designing content for the mobile-first index

Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they provide good content that’s easy to read on a smaller screen?

Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have comprehensive information on a web page, but users also don’t want to scroll forever — especially on mobile.

Content on mobile needs to make it easier for users to get to the main points without cutting out the content, as users might want to dig into the details more at times. More than ever, the structure of your content is important, and your content needs to be navigable, skimmable and digestible.

Read the full article here.

Andreas
Andreas
I’m Andreas, the founder and owner of BullSEO. I’m a former busker, painter, turned IT geek at the (very) late age of 22. After 8 years of IT&Sec adventures, I left it all behind and started my own blog. SEO and Online Marketing techniques came naturally on the way.

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