Most of the website owners out there would think twice before deciding if they need any optimization for their sites or online shops. Below we’ve gathered – sarcasm applicable – the “10 commandments of search engine optimization”.
1. No SEO = no visitors through organic search engine results.
If your site is not optimized, then search engines (Google Search, Bing, Yahoo) cannot “recognize” and rank your website. There’s a famous joke around the SEO scene: “The best place to hide a dead body is page 2 of Google search results”.
2. Do both on-site and off-site optimizations.
These two go hand in hand, one cannot exist or survive without the other – even though, with no “on-site” you cannot get to “off-site”.
3. Write content for humans and not for bots.
This is self-explanatory: it doesn’t matter where your page ranks in search results if you don’t offer good content to your visitors.
4. Analyze and keep an eye on your competition.
Know your “enemies”, have idols, but do not copy them. At the end of the day, you should provide original content instead of being just another copy-cat out-there.
5. SEO results are not instant.
Mostly for managers and CEO’s: any changes or added content that was done today will not have any impact by tomorrow morning. SEO takes time – for the sake of “deadliners”, it can take weeks or months to see any results.
6. Never consider your website to be complete.
If you want your site (online shop) to rank higher – and keep that position – you should never think that your job is done. Like famous painters: they never considered their paintings to be complete.
7. Stay away from duplicate content.
This is one of the most common sins on the search engine optimization market. Why should you invest more time, stress, coffee and cigars, when you can just copy someone else – or even “repeat” yourself. For duplicate content your site can be penalized, and it’s unethical. Be yourself, be original.
8. Do keyword research.
Keyword research can help you better understand your customers (visitors). If you don’t know what people are looking for, how can you create quality content and optimize your site?
9. Don’t set “back-link” targets.
Even though you should have a good SEO plan, for both on-page and off-page optimizations, back-link targets set to high might damage your rankings more than anything else. Create good content, engage your audience/customers and other pages (from your niche) will want to link to your site. Better have 10 quality back-links than 100 “dubious” ones.
10. Improve website speed and publish quality social-media updates
Your site’s speed is one of the factors that would make a potential customer leave (due to the amount of time it takes for your webpage to load) or continue browsing – if your site’s speed is somewhere below 5/7 seconds – arguable, it should be no less than 4 seconds. Take care of your social media profiles and provide your fans with quality updates – stop asking them to buy or share/re-tweed if you provide no value instead.